Growing client base leads to dedicated expansion in California
January 24, 2014 Roscoe NY
[dropcap]T[/dropcap]he Beaverkill Rod Company, Inc., a leading manufacturer of premium American Made Fly Rods, today announced that it will be expanding their distribution model in the West Coast. In response to the growing success of their existing West Coast Sales, and the traction of its current product line and mission, West Coast presence will now include a dedicated sales team and account services within that territory. This West Coast expansion comes on the heels of the recently completed expansion at their corporate headquarters in New York.
Beaverkill has seen tremendous growth in interest for their current “Legacy” fly rod offerings, innovative tech gear, merchandise and blank sales from anglers, guides, lodges, fly shops, and custom rod builders based on the West Coast since opening operations July 2012. That interest has quickly translated into increased sales and a formidable customer base in that area. Recognizing the growth in this region, BKROD is expanding its presence to include dedicated account service personnel, a state of the art rod building facility, and a robust inventory of the complete line of Beaverkill products to support the existing infrastructure of Sales and Marketing efforts within that territory. The expansions progress will be overseen by Nathan Niebergall. Nathan has been working closely with the president of the Beaverkill Rod Co., Anthony Magardino, for over a year establishing a business strategy, and plan moving forward to execute a successful launch for this exciting new expansion.
“Beaverkill Rod Co. takes pride in providing the highest quality “American Made” Premium Fly Rods at a very attractive price point, and customer support services to all of our clients, regardless of their size”, says Anthony Magardino, President of the Beaverkill Rod Company. Magardino continues, “Based upon the growing number of West Coast clients and overall interest in BKROD from this area, there is no better time to expand our dedicated client service offerings to this territory by providing local implementation, manufacturing and personal account services to support their ongoing use of Beaverkill Rod Co. products.”
Nathan Niebergall added, “Our commitment to our clients and our ability to quickly respond to their needs has been a key to our success. We have been able to sustain this commitment to our clients even as we have grown as a corporation. The expansion of services to the West Coast allows BKROD to take our personalized and dedicated account service initiatives to the next level.”
The facility will be based in San Francisco, and day to day operations will be overseen by Mr. Niebergall. Nathan resides in San Francisco, and will be spearheading the sales expansion into all West Coast markets. Nathan is a passionate fly fisherman, and outdoorsman with many years guiding clients on Texas’ longest spring fed river. With a full resume of fly fishing destinations throughout the west coast, east coast and internationally, Nathan has also guided multi-week wilderness canoe trips through the Lower Canyons of the Rio Grande. Nathan can be contacted by phone at 415-250-4599, or email at nathan@bkrod.com
About The Beaverkill Rod Company:
Born in 2001, with a passion to manufacture the finest graphite multi-action fly rods, our mission is to manufacture our entire line of rods onshore in the USA, and also be able to finally offer every angler an affordable alternative. Beaverkill Rod Co. is unwavering in their support of all past and present U.S. veterans whom have protected the sovereignty our great nation. Beaverkill Rods […] is headquartered in New York, U.S.A.
Anthony Magardino can be reached by phone at 914-490-3052 or by email:ajm@bkrod.com
