FERNANDINA BEACH, Florida / The following is an excerpt from Southwick Associates’ May 26, 2016, report. Images credited as noted.
[dropcap]A[/dropcap]s overall numbers of hunters and anglers have remained relatively steady in recent years, one thing is certain; within that group of adventure-seeking outdoor enthusiasts, the number of women participants continues to climb. Today, women make up more than one-quarter of all anglers (nearly 27 percent) … as a result of their growing numbers, women anglers are increasingly a force outdoor businesses are attempting to reach. To help those companies and organizations seeking to understand the modern sportswoman, Southwick Associates is making their annual “Women in the Outdoors in 2015” available for free on their website – click here . . .
Image credit The Fly Stop, 9275 Trade Place Suite E San Diego, CA 92126 (www.theflystop.com).
Key statistics and findings in the updated report include:
• Forty-four percent of female anglers who fished freshwater fished for largemouth or spotted bass.
Seventy-two percent of female freshwater anglers used artificial lures, the most by far. The second was live bait, used by 59 percent of female anglers.
• Fifty-six percent of female anglers who fish saltwater do so for any fish that bites.
• Ninety-six percent of female anglers fish with rod and reel, more than those who fly fish, ice fish, bow fish, noodle or fish with a cane pole combined.
“Women are a huge part of the outdoor market and even influence spending decisions by others in their households. Smart companies need to reach out to the female segment,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at Angler Survey . . .
NOTE: Featured Image is Dry Creek Run – dedicated to kids.
Southwick Associates
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Website . . .
