Top Fishing Equipment Brands for 2013
FERNANDINA BEACH, Florida
[dropcap]S[/dropcap]outhwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2013. This list has been compiled from the 18,559 internet-based surveys completed in 2013 by AnglerSurvey.com panelists.
In 2013, sportfishing’s most frequently purchased brands included:
Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
Top reel brand: Shimano
Top combo brand: Shakespeare
Top fishing line brand: PowerPro
Top hard bait brand: Rapala
Top soft bait brand: Berkley Gulp
Top spinner bait brand: Strike King
Top jig brand: Strike King
Top sinker brand: Eagle Claw
Top swivel brand: Eagle Claw
Top rigs brand: Eagle Claw
Top leader brand: Seaguar
Top fly rod brand: Orvis and Redington (tie)
Top fly reels brand: Orvis
Top fly line brand: Scientific Angler and Rio (tie)
Top fly leader brand: Rio
Top tippets brand: Seaguar
Top ice reel brand: Shakespeare
Top ice rod brand: St. Croix
Top ice combo brand: Frabill
Top ice tip ups: Frabill
Top wader brand: Hodgman
Top clothing brand: Columbia
Top raingear brand: Frogg Toggs
Top landing net brand: Frabill
Top bait bucket/aerator brand: Frabill
Top fishing knife brand: Rapala
Top fish scale brand: Berkley
Top trolling motor brand: Minn Kota
The list above is only a portion of all fishing categories tracked by Southwick Associates. Other information tracked includes percentage of sales occurring at different types of retailers, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly Angler Survey reports. Reports are also available for specific product categories. Greater insights are possible through custom reports that can help companies learn in which sub-markets they excel, or where they trail the competition. Individualized research is also available to help identify products desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact John DePalma at jdepalma@brandintelligent.com.
About AnglerSurvey.com:
HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook
