Fly Life Magazine

Browsing the "Southwick Associates" Tag

Do you realize how powerful we could be?

It's time we who treasure the out of doors and public lands start voting our power and purpose to unseat politicians who do not understand clean air and water [...]

May 4, 2017 RECENT, Slide

Industry News: It is ‘mom’ who ‘mostly’ takes the kids fishing, not dad!

Just a short 15 years ago women only represented a minuscule percentage of anglers in the U. S. Today, they appear to hold the keys to getting kids into fishing, and that is incredibly important for everyone's future [...]

May 26, 2016 Industry News, RECENT, Slide

Of Interest: Why are we such a small tribe? Could it be linked to casting?

Fly fishing is a minuscule part of a much larger picture, sport fishing. In terms of numbers of participants, golf is dwarfed by fishing. [...]

March 24, 2016 Of Interest, RECENT, Slide

Industry News: Report finds anglers have unexpectedly diverse lifestyles

Lifestyle segments with the lowest rate of anglers leaving the sport, make up the most rural markets of all. The most common are agricultural and forestry communities along the Appalachians [...]

January 8, 2016 Industry News, RECENT, Slide

Industry News: We are powerful . . . if we are together

Economic contributions to the respective state economies from anglers who live within each congressional district, but not the economic contributions that occur within any given district [...]

December 21, 2015 Industry News, RECENT, Slide

News: “Open Fields” provisions in the Farm Bill is a good thing

Anglers all around the country have advocated for “Open Fields” provisions in the Farm Bill that incentivize private landowner participation in public access programs. [...]

May 18, 2015 News, RECENT, Slide

News: Women create new dynamic in sport fishing, report says

"Women's influence on outdoor industry and the products and services offered by companies is far reaching," says Rob Southwick, president of Southwick Associates [...]

March 18, 2015 News, RECENT, Slide

News: Anglers reveal top dream fishing destination

According to a survey conducted by, South Florida remains the top dream destination of would-be traveling anglers [...]

March 13, 2014 News, RECENT, Slide

Of Interest: 2013’s best selling fishing tackle

Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where we fished. [...]

March 3, 2014 Of Interest, RECENT, Slide

Of Interest: The growing ranks of female fly anglers

There’s nothing particularly masculine about fly fishing, says instructor Amidea Daniel, pictured here on Fishing Creek with her children. [...]

February 12, 2014 Of Interest, RECENT, Slide