[dropcap]C[/dropcap]heeky Fly Fishing is excited to announce Ted Upton as its new Chief Executive Officer. Upton is a member of the founding group at Cheeky Fly Fishing and has run and supported the Company’s operations over the past four and a half years. Upton will succeed Scott Caras, who will remain involved in Cheeky Fly Fishing as an owner and member of the Board of Directors. As CEO, Upton will manage all of the Company’s day-to-day operations as well as lead strategic growth initiatives at Cheeky Fly Fishing.
“I’m very excited about the opportunity to lead Cheeky Fly Fishing. It’s been incredible to see the Company grow over the past four and a half years. With new product launches and other strategic initiatives already in the pipeline for 2014 and beyond, I am confident the Company will achieve new levels of success,” said Upton. Most recently, Upton graduated from the MIT Sloan School of Management, where he studied business management with a focus on operations and entrepreneurship.
As part of the transition, the Company has relocated its headquarters back to the greater Boston area, where Cheeky Fly Fishing was founded in 2009. The new office is located at 26 Dudley Street in Arlington, MA and will open in mid-June. Upton invites fishermen to visit the new office, “If you are in the area, we’d love to have you stop by to check out the reels and talk fishing!”
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