Denver, Colorado / October, 2015
John Land Le Coq, founder of fishpond, says his company is focused on the environment.
[dropcap]T[/dropcap]his summer, Fishpond, maker of fly fishing and outdoor adventure gear, partnered with footwear brand Chaco to raise money for Western Rivers Conservancy (WRC). A portion of the proceeds from the sales of two styles of limited edition fishpond-Chaco sandals was donated to WRC to protect river ecosystems.
“These types of partnerships are exactly what make a difference to us as a brand and to our consumers,” says fishpond co-owner Ben Kurtz. “WRC epitomizes how fishpond likes to express our brand promise, so we couldn’t be more proud to offer them these funds.”
WRC protects river ecosystems on over 50 western rivers and streams by acquiring critical habitat and providing public access for long-term conservation management.
Recently WRC has:
• Conserved a reach of the upper Yampa River in Colorado and opened public access at the edge of the Sarvis Creek Wilderness
• Worked with the Yurok Tribe in California to create a 72 square mile sanctuary on the lower Klamath River to protect Blue Creek, an important cold water tributary for salmon recovery
• Purchased 16,000 acre ranch in Oregon to create Oregon’s largest state park and open up 16 miles on the John Day River
“We feel very lucky to work with a generous, river-loving company like fishpond,” says Danny Palmerlee, WRC communications director. “This contribution will help us continue our efforts to conserve the great rivers of the West and ensure they’re healthy and accessible for anglers and river-enthusiasts everywhere.”
About fishpond:
With a great passion for excellence in design and function, Fishpond delivers exceptional products. Fishpond has assumed a leadership position in the fly fishing industry and will continue to do so in other markets. For more information . . .
