50% of Proceeds from T-Shirt and Hoody Sales Aids Yellowstone Cutts
BOZEMAN, Montana
[dropcap]S[/dropcap]imms and Trout Unlimited are teaming up to help out a neighbor in need this season with a limited edition t-shirt and hoody sale to aid Yellowstone Cutthroat Trout conservation.
Yellowstone Cutthroat Trout populations have been subject to many threats recently, with the most harmful being the discovery of non-native Lake Trout in 1994 in Yellowstone Lake. Photo by Jay – Yellowstone Cutthroat Trout.
For a limited time only, Simms is offering limited editions of its popular Riffle Trout LS and SS T and Authentic Badge and DeYoung Steel Flank Hoodies with 50% of all sales going to TU’s project to help protect the native Yellowstone cutthroat trout in Yellowstone National Park. In the past 20 years, the population of the Yellowstone cutthroat in Yellowstone Lake has dwindled to less than 10% of its historic levels, mostly due to the introduction of non-native lake trout into Yellowstone Lake. Over the past 6 years, extensive efforts have resulted in a rebound in numbers of native cutthroats, but the popular game fish is still facing an uphill battle.
“Helping Yellowstone cutthroat trout is an important project to all of us at Simms. For generations, anglers have sought out this beautiful fish and it is our duty to do what we can to protect their long term viability,” says K.C. Walsh, Simms’ President.
The T-shirts ($24.95 – SS & $34.95 – LS) will be available online at Simms for a limited time while the Hoodies ($69.95) will be available exclusively to Simms’ pro program.
“Working with Simms is a great way to bring a leader in fishing apparel together with the mission of Trout Unlimited, to conserve, protect and restore North America’s coldwater fisheries and their watersheds,” says Chris Hunt, Trout Unlimited’s National Director of Communications. “The Yellowstone Lake project is a key TU initiative driven almost solely by volunteers, and this will help tremendously in the fight to protect the Yellowstone cutthroat for future generations.”
The proceeds raised will be used to purchase additional monitoring equipment to track the recovery efforts currently under way on Yellowstone Lake. For more information on the Yellowstone Lake project, visit Wyoming Trout Unlimited.
About Simms Fishing Products:
Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 60,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as at Simms.
About Trout Unlimited:
Trout Unlimited is the nation’s oldest and largest coldwater fisheries conservation organization dedicated to conserving, protecting and restoring North America’s trout and salmon and their watersheds.
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Contact information:
Rich Hohne, Digital Marketing & PR Manager
rhohne@simmsfishing.com
406-922-1243
Chris Hunt, National Director of Communications
chunt@tu.org
208.406.9106
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