[dropcap]A[/dropcap]nyone who has spent a little time with Simon on the water or elsewhere knows his devotion to the sport, his physical expertise on the river, and his extremely kind disposition. One of the most knowledgeable guys in the industry, Simon has been one of the main brains behind the products at Rio since before Jim Vincent left the helm.

RIO’s “Behind The Brand” series is a beautiful collection of short videos exploring the life, work and fly fishing love of some of the key employees at RIO. Each film follows a RIO employee around their favorite local water, talks about what they do at RIO, and showcases their favorite set up for their fishery.

The Behind The Brand films are stunningly shot with the very best of videography footage and showcasing some of the most captivating waters and scenery you can fly fish in.

This episode was filmed in early fallĀ in the beautiful area of SW Washington and follows Simon Gawesworth, RIO’s brand manager, to Lake Merrill in the foothills of Mount St. Helen’s.

[vimeo id=”241058080″ width=”620″ height=”360″]

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