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Atlantic tarpon (Megalops atlanticus) hanging around oil rigs – wintering in the Gulf of Mexico – image credit NOAA’s Southeast Fisheries Science Center.

By Nick Roberts / Director of Marketing & Communications / Bonefish & Tarpon Trust

Miami, Florida – August 5, 2019: [dropcap]S[/dropcap]imms Fishing Products, a leading manufacturer of fishing gear and apparel, has become a Silver Sponsor of Bonefish & Tarpon Trust’s Florida Keys Initiative, which seeks to protect, restore and conserve the Keys’ flats fishery through research and education.

Simms aligns with grassroots organizations that really make a difference. BTT’s track record of combining scientific research and angler outreach around critical issues elevates their status as leaders in the environmental world.”

          — Casey Sheahan, Simms’ CEO.

Nick Roberts, fly fisher without borders – Director of Marketing & Communications for Bonefish & Tarpon Trust.

While the Florida Keys remains one of the world’s top destinations for flats fishing, its habitats and fisheries are threatened. The number of flats classified as “severely degraded” due to propeller scarring has increased 90 percent over the past 20 years. Water flowing into Florida Bay from the Florida Everglades has been reduced due to water mismanagement, and much of the water flowing into South Florida and the Keys is compromised by a slew of nutrients and contaminants. These changes, in turn, impact the habitats of the Florida Keys, which then affects the fisheries.

As BTT works to restore the Keys’ habitats and water quality, the organization has taken other steps to improve the future of the fishery: bonefish and tarpon are now catch and release only, and the Keys are managed as a Special Permit Zone with strict regulations to maintain a healthy permit population. BTT is also at work identifying bonefish spawning sites and juvenile nursery habitats for protection, while continuing to research tarpon movements and habitat use through the Tarpon Acoustic Tagging Project. The results will help shape future conservation measures, including the protection of critical habitats and improvements to fishing regulations.

“Since its founding in the Florida Keys more than 20 years ago, Bonefish & Tarpon Trust has made great strides in achieving conservation outcomes that benefit the Keys’ bonefish, tarpon, and permit fisheries,” said BTT President and CEO Jim McDuffie. “We’ve been fortunate to count Simms Fishing Products among our supporters and we’re thankful for the company’s generous sponsorship of the Florida Keys Initiative, which will ensure the health of the Keys’ fisheries for generations of anglers to come.”

About Simms Fishing Products

Established in 1980, Simms is the preeminent manufacturer of waders, outerwear, technical fishing apparel and accessories. By reimagining what’s possible and offering groundbreaking gear, Simms not only aims to inspire the world to fish, but also to encourage anglers to fish their life as well as they live it. Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as


Nick Roberts . . .



About Bonefish & Tarpon Trust

Bonefish & Tarpon Trust’s mission is to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise. As a science-based organization, BTT pursues this mission across the southeastern US, Gulf of Mexico, and Caribbean through research, conservation, education and advocacy.


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