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Posted on 08/17/2012 by admin

New Fly Fishing Industry Data

Day one of the International Fly Tackle Dealer Expo in Reno was highlighted by AFFTA’s release of some valuable data on the fly fishing industry.  The “Survey of U.S. Fly Fishing Retailers” was prepared by Southwick Associates, Inc., and it gives us a clearer picture of the state of the market than we have had in many years.

Among the highlights

The total sales of small to medium retail stores is estimated at $748.6 million annually (excluding sales of large national chains like Cabela’s and Bass Pro Shops).

Sales percentages by season are

January-March, 15.2%;  April-June, 29.7%; July-September, 36.3%; and October-December 18.7 percent.

Sales by region of the country indicated that the Rocky Mountains are strongest at 31.5%.  The West is 25.8%; South is 23.7%; Northeast is 10.9%; and North Central is 8.1%.

The national average for shop sales is $314,789 annually; while the West led with the highest regional average of $431,294. [read more]

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