[dropcap]W[/dropcap]hat came first: the rooster or its beautiful plumage? For Tom Whiting, owner and founder of Whiting Farms, the two go hand-in-hand. The Colorado-based poultry genetics and production company specializes in breeding roosters whose stunning feathers are mainly sold for fly fishing. With a rooster taking a full year to grow to maturity and around 80,000 on site, Whiting’s work is a true labor of love.

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This story is a part of Great Big Story‘s Planet Earth series. From mammals to insects and birds to reptiles, they share this great big world with all manner of creatures, large and small. Go with them to faraway places as they explore our great big planet and meet some of its wildest inhabitants.

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